Personalise It are an embroidery and personalised gifts service from Castlebar, Ireland.
They came to us looking for help with their online store. Their online product customiser was too complex resulting in very few customers using it. Their secondary problems were over crowded navigation and an out of date theme that was broken to the extent it would not even backup correctly. They also want to be able to reach their online customers easier by offering a better support system.
- Install a new up to date theme from Out of the Sandbox. We chose the Parallax theme from Out of the Sandbox as they keep it up to date regularly with their theme updater and provide the best in class customer support.
- By customising the theme, we could simplify product customisations so customers can select and enter their customisations quickly and easily.
- Re-orgainsed ank simplified the main menu navigation to make finding the right product more logical and quicker.
- App integration include, Facebook messenger for customer support and product reviews to gather and display reviews per product.
- As a result of our solution and improvements, Personalised it Increased their conversion rate from 0.7% to 4.5% within a couple of months.
- As Personalise It have an active Facebook page and following, they were able to offer better customer service through integrating the Facebook messenger chat tool to their online store.