My Sisters Cottage are a new women’s clothing retailer from Omaha, NE, USA focused on helping victims of sex trafficking. 10% of each purchase goes to help raise funds for safe houses.
As Shopify specialists, Oglesby Media were hired to design and develop the online store with a defined audience in mind. We also designed & developed the email marketing automation campaigns using Klaviyo.
My Sisters Cottage were looking for help with setting up their new online store. As this was their first store, they were unfamiliar with running and managing e-commerce stores.
The main challenge was designing and developing out the website while integrating the main brand mission story with a clothing e-commerce store.
From a UX point of view, the challenge was to organise a large product inventory into an easy to navigate and filterable system while keeping the store looking clean and premium.
We helped the client by building their online store using Shopify e-commerce platform.
This included setting up payments, shipping, collections(Shopify term for categories), product pages, menu navigation, filters and integrations with Klaviyo email marketing automation.
We also consulted on store opening promotions, content strategy and email marketing campaigns.