Iolite is a pioneer in portable herbal vaporizer technology with two major products, Iolite Original and Wispr. Iolite vaporisers can be found in stores across North America, Europe and Australia. My role with Iolite, was to direct the global marketing efforts for the brand and online store. I hired agencies like AK Graphics and Sequiter to design the brand, logo & marketing collateral. Coordinated with channel partners GotVape to target famous celebrity influencers like Jason Schwartzman, Snoop Dogg and Wiz Kalifa. When major publishers and magazines such as Uncrate, Wired, Gizmodo and The New York Times started taking notice, success came quickly.