Aniforte UK are a leading Pet nutrition company in Europe with a 5 star rating on Trustpilot out of 120 reviews.

Our Role

Oglesby Media were brought in as Shopify experts to help integrate and merge Trustpilot reviews to their e-commerce store which had legacy reviews from Shopify.


The main challenge was integrating and merging Aniforte’s old reviews system into Trustpilot and then sending the correct reviews to the correct product in real time. 

  • Using Trustpilot MultiSource TrustBox, we were able to gather non-trustpilot reviews and merge them into trustpilot. With a bit of liquid code magic, we then sent all the relevant reviews, old and new to the correct product page within Shopify.

  • The result is Aniforte have now benefited from the SEO and social proof advantages of Trustpilot reviews.